A brewery on historical grounds
For a long time, Veenhuizen was a self-sufficient town in the east of the Netherlands. Next to prisons there were schools, churches, a spinning mill and farms. Farm produce were processed at the industrial complex. The Maallust brewery is housed in what once was the gristmill. Our copper tanks are beneath the old roof and the remains of the drying machines. This is where we have been brewing our beer artisinally since 2011.
Our artisan craft beers
Our craft beers are contemporary yet rooted in history and inspired by classic types of beer. You can taste the history of prison town Veenhuizen in our beers. The Maallust beers are artisanal, authentic and brewed with only the very best ingredients. Whether it’s our hoppy blonde Weldoener or the treacherously smooth tripel Zware Jongen; Maallust beers are full of character.
The Rolls-Royce of brewing kettles
Our copper kettles are the hart of our brewery, where we brew all our beers. This Rolls-Royce of brewing installations was provided by Kaspar Schulz from Bamberg, Germany. Thanks to our beautiful copper kettles and the craftsmanship of our brewmasters, we can guarantee the quality that makes our beers so special. Authentic flavours and timeless quality; our beers don’t regularly get awarded for nothing. Maallust has become one of the 10 largest craft breweries of the Netherlands.
The best materials
We carefully select the raw materials for our craft beers. Only the best quality is good enough. You can notice that when you taste our beers. Maallust beers are beautifully hopped and perfectly balanced. Our brewmasters search for the ideal combination of bitter and sweet. They are inspired by classic beer types, like with our Vagebond: an award-winning Vienna beer, brewed after a classic recipe. Maallust beers do not chase hypes—they are timeless, artisanal and full of character.
Take your time and enjoy Maallust
Our old gristmill not only houses the brewery, but our tasting room too. Discover how our beer is brewed in the copper kettles. Our beer just might taste the best right here, where the history of prison town Veenhuizen is almost tangible.
The Society of Benevolence in 1818
In the year 1818, general Johannes van den Bosch founded the Maatschappij van Weldadigheid (Society of Benevolence). His aim was to offer a better life to the poorest of city folk. By working hard in the healthy outside air, these paupers would be turned into better people. Land was bought in the remote town of Veenhuizen in 1823, where three large square buildings rose up. Thousands of beggars, orphans and vagrants were brought to this colony to live and work under a strict regime. Our quadrupel is a salute to the year when everything changed for Veenhuizen.
Veenhuizen: Siberia in Holland
Veenhuizen became a penal colony, in which vagrants and beggars were forced to work. When the state took over the colony in 1859, the regime got even tougher. Veenhuizen was closed off from the outside world and completely self-sufficient: there were farms, schools, churches and a power station. The staff lived right next to the three institutions; the board members lived in the large houses by the canal. Everything was connected by straight roads, everybody had his own place and function. Veenhuizen was the Siberia of Holland.
Maallust, a brewery on historic grounds
All around the town of Veenhuizen there are sayings on houses, in the same font that can be found on the labels of our beer. They were often meant to give prisoners the right example, but sometimes they referred to the residents of the house. ‘Student by example’ was the principal’s house; ‘Bitter and Sweet’ was the pharmacist. ‘Maallust’ was the name of the miller’s house. Behind this house is where the mill, the gristmill, the milk factory and the silo were situated. Nowadays, this historical gristmill is in use again, by our brewmaster brewing the most beautiful beers of the North.
The founders of Maallust
Unpunished brewing in Veenhuizen
Maallust was founded in 2011. It was initiated by a group of 25 entrepeneurs who call themselves the ‘Zware Jongens’ (Heavy Guys). They not only started brewing in Veenhuizen, they also revived the dilapidated Maallust complex. After a thorough renovation, the brewery opened its doors. Today, the Maallust complex looks marvelous, and its beer is available all throughout the Netherlands. Maallust is the perfect addition to a village with a unique history.